Longchamp to celebrate the 10th anniversary cooperate with designer Jeremy Scott

Longchamp brand with the famous designer Jeremy Scott tenth anniversary of cooperation to work together. In this decade, the birth of a number of stunning classic design, another ten years to convey the significance of co-brand, famously deep charm.


Jeremy Scott uninhibited freedom widely admired, he bravely fearless be admired. As a pioneer in fashion designer, his beloved popular prints and bold colors, exaggerated design because rocked the fashion world and famous. Because of this subversion of the traditional qualities, Longchamp in 2006 choose to work with. Since 1948, Longchamp become known in the world of leather goods family brand, its quality into the elegant French style. The general public is concerned, unusual among Longchamp with the "devil" designer Jeremy Scott is the surprise move of cooperation, but such cooperation perfectly fit the style of the brand Longchamp. "Provide artists show their design space, while Longchamp brand also gained wide acclaim." Longchamp brand CEO, JeanCassegrain said.


Since the 1970s, Longchamp brand on the continuing support of contemporary and avant-garde design. Longchamp collaboration with top artists who have a long history, and always full of passion. Longchamp brand has consistently invited accomplished designers and-coming star who left a unique mark on its famous bag models. Since the discovery of creative talent Jeremy Scott, Longchamp invited him to join the ranks of artists in cooperation and expand cooperation in 2006. Ms. artistic director Sophie Delafontaine said: ". Jeremy and I first met in New York, I could feel his remarkable charisma and talent for fashion design" cooperation from the initial project to the progressive development of long-term and mutual win cooperation model. Even more amazing it is that, Longchamp Jeremy Scott gives a new challenge: to re-create the legendary Longchamp Le Pliage® package section. "We hope to further develop the cooperation, Jeremy Scott presented an idea, from the selection of a new season in the series of quarterly prints cooperation section of the package." Sophie Delafontaine lady goes on to say. "Le Pliage® full accordance luggage shape and design. I like this model, not only because of its comfort, but also because of its perfect size, can be the perfect showcase my design patterns," Jeremy Scott said. Each season, Longchamp and Jeremy Scott co-design works embody the enterprising designer endless imagination and creativity.


Although the reputation of the original features splendid Le Pliage package shall not changed - it retains the unique trapezoidal shape and luxurious leather material, but after Jeremy Scott bold design, Le Pliage® was given a fanciful design . It is because of a comprehensive long-term cooperation, bold design Jeremy Scott is not subject to any restrictions. "Sophie Delafontaine Ms. and Mr. Jean Cassegrain collaborated with me for quite some time, I have a hundred percent of their trust. Of course, I would choose my design series of classic patterns and styles." Jeremy Scott explains. By using bold patterns and an upsurge of emotion, he brought a new vitality to the product. Jeremy Scott told us: "At the beginning of collaboration with Longchamp, I fell in love with the iconic Le Pliage® section of the package." Each season, Jeremy Scott will draw inspiration from favorite clothing line pattern, and its integration into Longchamp cooperation package paragraph. "Each pattern styles, each version is unique, but all with a distinct style of Jeremy Scott." Sophie Delafontaine lady explained. It is due to this, cooperation models only appeared in the Le Pliage® cooperation package shall Poodlebag series, Goldcard series, Tire Track series, Madballs Series and Zodiac series prints. These designs full of character design for Longchamp this classic brand to inject new vitality. "Jeremy's fantastic sense of humor is very attractive." Sophie Delafontaine President concluded. Longchamp originality JeremyScott driven innovation, we can expand the boundaries of the new quarterly. Since the cooperation, uphold the subversion of traditional and innovative style, Jeremy Scott for the Longchamp brand to inject new vitality to this family. It is not a simple partnership between the two Scott Longchamp and Jeremy, bilateral cooperation to promote Jeremy Scott Longchamp philosophy become loyal followers. Jeremy Scott told us: "Longchamp is like my family members, I have fallen in love with this brand!"



Longchamp at the beginning of each quarter, we will discuss a problem, Jeremy Scott will bring what kind of design for the Longchamp bag models? Paris at Longchamp workshop, craftsmen hold your breath, waiting for the vibrant creativity of designer Jeremy Scott designs. They extraordinary heritage of French art, Jeremy Scott will be turned into a beautifully designed package section. Cutting cloth and leather, dyeing and assemble handbags. In the flow of time, they repeated the meticulous process, which is unique expertise Longchamp artisans, and has inherited from generation to generation. Time does not stagnate, which is applied to leather craft Jeremy Scott unrestrained Imagination. Workshop in Paris at Longchamp artisans tell, "Every one produced by the designer, seemingly impossible projects are pushing forward to further temper our process." As this subversive cooperation has achieved self-Longchamp The breakthrough, and broaden the boundaries in the past decade. 10th anniversary of the Happy Birthday --Jeremy Scott ForLongchamp!